The process
How Our Website Design Process Works
Eight steps, no surprises. Here's exactly what happens from the moment you get in touch to the six months after launch.
Free draft
Before you spend anything, we build a 1-3 page working preview using what's already public about your business - your Google listing, Instagram, current site if you have one. This is the pitch, not the final product.
Questionnaire
Like the draft? A short questionnaire gets us your real pricing, services, photos, testimonials and your own story in your words - the details that turn a draft into a site that actually converts.
Full build
We expand the draft into your full site - every service, every page, mobile-first, with proper on-page SEO (unique titles, meta descriptions, schema markup, image alt text) baked in from the start, not bolted on after.
Keyword & competitor research
We map out which search terms are realistic wins, which are a longer game, and what your real competitors are doing well and missing - so we know exactly which pages to prioritise and why.
SEO pass
A dedicated technical pass: page speed, image compression, structured data, internal linking, Core Web Vitals - the unglamorous work that actually moves rankings, built on years of agency-side technical SEO, the same way it did in the PrettyLittleCarts case study.
Launch
We deploy, connect your domain, and set up your Google Business Profile and Search Console - plus the single biggest authority move most businesses skip: linking the new site from your existing social accounts.
Hand-off
You get a plain-English guide to what you now own, how to request changes, and a 6-month roadmap of exactly what to do next to keep climbing.
Ongoing
Need a change? Message us - most requests are turned around same-day. Want more hands-on help? A monthly maintenance plan covers ongoing content and SEO tracking.
Why it's fast
Hand-coded, not page-builder bloat
Every site is built as clean, fast, static code rather than a heavy page-builder or plugin-based platform - which is exactly why it's both quicker to build and quicker to load. No plugin updates, no security patching, no bloat fighting your SEO.
This process is run by a working technical SEO specialist, not just a designer.
Questions about the process
What do you need from me to get started?
Not much to begin with - just enough to find your business online (Google listing, Instagram, whatever you've got). Once you like the draft, I'll send a short questionnaire for the real details: pricing, photos, your story.
What if I don't like the first draft?
Then we stop there, no cost, no hard feelings. It happens - the free draft exists so neither of us wastes time if it's not a fit.
Do you write the content, or do I need to provide it?
Bit of both usually. I'll draft the structure and copy from what's publicly available, then your questionnaire answers fill in the real specifics - your actual pricing, your story, real testimonials once you've got them.